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    SEO

    SEO (search engine optimization) is the practice of optimizing the performance of a website by changing its structure and content to increase its visibility and web traffic. It helps in improving the quality of your website and increases the viewer-to-customer conversion rate.
    It is a crucial aspect of digital marketing that focuses on enhancing the visibility and ranking of a website in search engine results pages (SERPs). The primary goal of SEO is to drive organic (non-paid) traffic to a website by improving its relevance and authority in the eyes of search engines. This SEO Tutorial covers a2z SEO concepts.

    SEO Tutorial

    What is SEO?

    SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on Search Engines, such as Google, Bing, etc.

    The higher your pages appear in search results, the greater the chance they are discovered and clicked on. The objective of Search Engine Optimization (SEO) is to attract website visitors who can turn into customers, clients, or a loyal audience that consistently returns.

    Why do we need SEO?

    We need Search Engine Optimization for the following aspects:

    • To improve the quality of our website
    • To increase web traffic
    • To increase visibility
    • To enhance user experience
    • To gain a competitive advantage
    • For analysis and monitoring of the website

    Suppose you have a website, that deals with either of the following:

    • Products you sell.
    • Services you provide.
    • Information on topics in which you have deep expertise and experience.

    Now if you don’t do Search Engine Optimization (SEO), let’s say your website ranks at rank 45 in the Google Search results, resulting in 100 unit conversions. Now, on the other hand, the website ranking in the 1st position on Google Search for the same product has a conversion rate of 10,000. So if you think about it, you are losing around 9,900 potential customers just because you are not on the 1st position. This is the main reason why we need SEO.

    1.3) Basics of SEO

    Some of the basic components of the SEO are as follows:

    1. Keyword Research: Identify the most relevant keywords for your target audience. Use tools like Google Keyword Planner, SE Ranking, SEMrush, or Ahrefs to find keywords with a good balance of search volume and competition.
    2. On-Page SEO: Optimize your content and HTML source code for search engines. Include target keywords in the title tag, meta description, headers, and throughout the content. Ensure your website has a clear and organized structure with easy navigation. Website SEO Checker like SE Ranking can help you detect areas for improvement and optimize your website accordingly for better rankings.
    3. Quality Content: Create high quality, and relevant content for your audience. Regularly update your content to keep it fresh and relevant. Use a variety of content types, such as text, images, videos, and infographics.
    5. Off-Page SEO: Build high quality backlinks from reputable websites to increase your site’s authority. Engage in social media to increase your online presence and promote your content. Encourage social sharing and participation.
    7. Technical SEO: Ensure your website is technically perfect and easily crawlable by search engines. Optimize page speed for better user experience and search engine ranking. Implement a mobile-friendly design as it is a crucial ranking factor.
    9. User Experience (UX): Provide a smooth user experience on your website. Improve site navigation and structure to make it easy for users to find information. Reduce bounce rates by offering engaging and relevant content.
    11. Analytics: Use tools like Google Analytics to monitor your website’s performance. Keeping track on important indicators such as organic traffic, conversion rates, and keyword rankings. Analyze data to make the most appropriate decisions.

    1.4) How Does SEO Work?

    The most important topic that you need to learn in this SEO Tutorial is how does this SEO search optimisation works. SEO works by optimizing various elements of a website to make it more accessible to search engines, ultimately improving its visibility and ranking in search engine results pages (SERPs). The goal is to increase organic traffic to the website.

    2. Search Engine Crawling: Search engines, like Google, use automated bots (spiders or crawlers) to navigate the web. These bots follow links from one page to another, discovering and indexing content on websites.
    4. Indexing: Once a page is crawled, its content is analyzed and stored in the search engine’s index. The index is like a massive library catalog that the search engine refers to when users enter a search query.
    6. Ranking Algorithms: Search engines use complex algorithms to determine the relevance and authority of indexed pages for specific search queries. Algorithms consider numerous factors, including keyword relevance, content quality, user experience, backlink profile, and more.
    8. Keyword Relevance: Search engines assess how well a page’s content aligns with user search queries. Keyword optimization involves strategically using relevant terms in titles, headers, meta tags, and throughout the content.
    10. Content Quality: The quality of content is crucial. Search engines aim to deliver valuable, informative, and engaging content to users. Content that satisfies user intent and provides a comprehensive answer to a query is more likely to rank higher.
    12. Backlinks: Backlinks, or inbound links, are links from other websites to your site. They are a signal of trust and authority. High-quality, relevant backlinks can positively impact a site’s ranking.

    1.5) How Does Google Makes Money?

    Google makes money through various channels, and while search engine optimization (SEO) itself doesn’t directly contribute to Google’s revenue, it plays a significant role in Google’s overall business model. Here’s how Google generates revenue and how SEO indirectly contributes to it:

    2. Advertising (Google Ads):
      • The primary source of Google’s revenue is advertising, particularly through its advertising platform known as Google Ads.
      • Businesses pay to display their ads on Google’s search engine results pages (SERPs) and across its network, including websites and apps that are part of the Google Display Network.
    4. Search Engine Advertising:
      • Through Google Ads, businesses can bid on keywords relevant to their products or services. When users search for those keywords, the ads appear at the top of the search results.
      • The ads are typically labeled as “Ad” and are separate from the organic search results.
    6. Pay-Per-Click:
      • Google Ads operates on a pay-per-click (PPC) model, where advertisers pay only when users click on their ads.
    8. Keyword Data And Analytics:
      • Google provides various tools, such as Google Analytics and Google Search Console, that help website owners and marketers analyze data related to website performance, user behavior, and search queries.
      • While these tools are free to use, they indirectly contribute to Google’s ecosystem by providing valuable data and insights to website owners, potentially influencing advertising decisions.
    10. Adsense and Admob
      • Google AdSense allows website owners to display Google Ads on their sites and earn revenue when visitors click on the ads.
      • AdMob is a similar platform for mobile apps, enabling app developers to monetize their apps through in-app ads.
    12. YouTube Advertisements:
      • Google owns YouTube, one of the largest video-sharing platforms.
      • Businesses can run ads on YouTube through Google Ads, generating revenue for Google when users interact with those ads.
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